All of the interesting technological, artistic or just plain fun subjects I'd investigate if I had an infinite number of lifetimes. In other words, a dumping ground...

Thursday 27 September 2007

Fwd: How to stay out of or get out of Google Hell

Unfortunately, I lost the reference for this. Kudos to who put it together...

My tips for staying out of Google Hell.

    * Keep using the same domain name. Right now changing your domain
name incurs a huge penalty from Google. You will lose 90% of your
traffic for 8 months.
    * Use unique titles and meta descriptions for each of your pages. If
the titles and meta descriptions on two of your pages are the same, one
or both of the pages will likely go into Google Hell
    * Don't buy links to your site to boost your pagerank from unrelated
sites. If Google sees links to your site on the same page as links to
Viagra sites, you will likely get a spam penalty.
    * Ensure that your content is original and unique. If you use
syndicated content, or syndicate your content to other sites, Google
will realize that the content exists in two places and put one of them
into Google hell.

If you do get into Google hell:

    * There is nobody at Google you can talk to.
    * Fix any issues that you can find.
    * Contemplate. Google hell is designed as a penalty box. However it
can whack the white hat folks just the same. You may be in it because
you did something wrong, you may just have gotten hit by friendly fire.
It happens from time to time to most large sites that depend on Google
for traffic.
    * Wait. You will generally get out of Google hell. In my experience
it can be as little as one to two months for most things, but up to a
year for domain name changes
    * Get the PR machine going. Google doesn't want a bad image. If you
get artitles like this one in places that Google engineers are likely to
see them, the problems may get fixed for you faster. Google will still
never admit that there ever was a problem though.

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